Kyle Kingson (Alex Pettyfer) is 17 and has it all – he’s hot, popular, rich and gets whatever he wants… but he also has a vicious cruel side, fueled by his obsession with the ‘in crowd’ and his contempt for those who don’t fit in. He finally targets the wrong person: Goth girl classmate Kendra (Mary-Kate Olsen) who seeks revenge in the form of a spell that physically transforms him into someone unrecognizable – and horribly unattractive. The only way to reverse the curse is to find someone who will love him in his new form – a task he doesn’t think possible. His only chance may rest in whether he can see beyond his superficial ways and find true love with an unassuming classmate (Vanessa Hudgens) who values everything he isn’t.

Beastly opens in theaters nationwide on Friday, July 30, 2010.

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